Final

Commercial

1. Shows flowers blooming, plants growing, sun coming up.
2. Back of store (garden)
3. Fruits in garden bloom
4. fruis rises from plants/trees, dancing into door
5. in room, dancing into blender
6. fruits in blender
7. pour smoothie into glasses
8. logo, slogan, name

Commercial Ideas

1)  Step process - similar to brochure

2) Animate smoothie making - no people

3) Animate smoothie making - with people

4) just words about company - fresh food, fun place, sustainable living, etc.

5) Real people drinking smoothies

Commercial Critiques

1) JCPenny http://www.youtube.com/watch?v=SRwki8jOAB0
    This is my favorite of Ellen's JCPenny commercials.  They succesfully get their message across - always low prices - and take a light jab at other stores that offer limited time deals.  What I love however is the 50's theme part.  It's ironic because the "Million mom's against Ellen" movement have such outdated and primitive morals, much like that of the 50's.  The era represents now a very cliche family of mother father and two kids, which Ellen's lifestyle ultimately challenges.  I'm not sure if it was intentionally, but I thought it was funny...

2) Mc Donalds http://www.youtube.com/watch?v=WNS1nY37aY4
  I hate pretty much all fast food ads... this isn't the mcdonalds one I was originally looking for but it works just as well.  Just rediculous.  It looks like the company is aiming at a wealthier audience here, as if telling them that Mcdonalds isnt just for the lower working class.  More importantly it is trying to make the 'Chicken Parm Snack Wrap' appear as a geniune italian dish.  First of all Mcdonalds is as American as it gets, so thats a rediculous claim to try and make.  Secondly, the notion that they are doing any kind of cooking of the sauce or shredding of the cheese is ludicrous.  Italians cherish the idea of completly homemade foods.  Mcdonalds, on the other hand, literally founded the idea of assembling food in a factory - like fashion.

3) Direct TV http://www.youtube.com/watch?v=k2ZYIdmdx14
  When I first saw this commerical I thought it was stupid.  Charlie Sheen came and went, Direct TV was a day late and a dollar short.  But I have actually heard a bunch of people quoting the commercial, so I guess it wasn't completly a bust.  I was under the impression that the Charlie Sheen jokes were getting old, but obviously not the case.  I'm not really sure what the appeal is to this commercial to be honest, but it was notable enough for people to quote it, so they must have done something right...

4)Volkswagon http://www.youtube.com/watch?v=0-9EYFJ4Clo
  This commercial had a clear message: that the car company that has been cast off for quite some time is back and ready to create a new image.  The dog getting in shape is helpful because the idea - trying to get healthy again and lost weight - is something many people can relate too, however it isnt so personal as to show an overweight person, which could be offensive.  I was kind of thrown off at the end though with darth vader choking a goblin though....

5)Wrigley's Gum http://www.youtube.com/watch?v=MTEhfj24PBc
  This ad is terrible.  It doesn't look like it was made in 2012 because everything was just so poorly done.  The cover song of "bad boys" sounded like a mickey mouse song and combined with the animation, just made the commercial look stupid.  It also wasnt really clear that the food on the table was supposed to be the 'bad boys.'  How often do people get bad breath from donuts really? And they were so cartoony its hard to give them that persona.

This is my letterhead for Smoothie Gardens.  I kept the colors and font the same as the business card.  The squiggles are unique to the letterhead, but follow the same color pattern as the text so that it is more unified.  I turn the opacity down on the squiggles, especially where the logo is in front.  All of the colors and full opacity was way too much going on at once.

This is the front of my business card.  I decided to make the shape of the actual card a cup since it is a smoothie shop.  On the front the background is a collage of fruits with a low opacity.  The back is similar, however the collage is of vegetables, rather than fruits.  I wrapped the text around the cup as if it was printed on there 3D.  The text for smoothie garden and the 'organic smoothies' is my own handwriting.  I made the text for the website and contact information much more simple and clean, since theres already so much going on with the background and unique text.