This is my letterhead for Smoothie Gardens.  I kept the colors and font the same as the business card.  The squiggles are unique to the letterhead, but follow the same color pattern as the text so that it is more unified.  I turn the opacity down on the squiggles, especially where the logo is in front.  All of the colors and full opacity was way too much going on at once.

This is the front of my business card.  I decided to make the shape of the actual card a cup since it is a smoothie shop.  On the front the background is a collage of fruits with a low opacity.  The back is similar, however the collage is of vegetables, rather than fruits.  I wrapped the text around the cup as if it was printed on there 3D.  The text for smoothie garden and the 'organic smoothies' is my own handwriting.  I made the text for the website and contact information much more simple and clean, since theres already so much going on with the background and unique text.

These are some ideas for my business card for Smoothie Gardens.  On a couple I was playing around with the idea of faded fruits and vegetables in the background. I also was trying out a couple different fonts and styles for the front of the card.

Questionnaire

1) What is your business?

Organic Smoothies

Why is this important: It’s important to know what the company officially does.That might sound obvious, but sometimes it’s good to have it laid out there.

2) Describe your business in one sentence

Fruit and/or vegetable smoothies made from ingredients grown on location.

Why is this important: This helps to get us closer to the nature of your business, and may also help inspire your slogan.

3) Who is your target audience?

Men, women, and children seeking healthier lifestyle choices.

Why is this important: You need to know whom your brand is talking to. If you’re talking to children, it would require a completely different visual language than if you’re talking to mothers, teenagers, athletes, bankers, corporate officials, doctors or handymen.

4) Who are your competitors?

Other smoothie companies - Tropical Smoothie, Jamba Juice, Planet Smoothie

Why is this important: It’s vital to know your competition. You need to know who they are, how they run their business and what makes them successful. If your company is no different than your competition, what would make anyone leave them to come to you? Especially if they’re established and you’re new.

5) What makes them better/worse than your product/service?

Our smoothies are healthier and environmentally friendly.  Customers can see where the ingredients are grown rather than having mystery ingredients blended together where they cannot see.  Also we offer the unique opportunity for customers to hand pick their ingredients from the ground and physically create their own smoothie blend right here in our shop!

Why is this important: You need to know what your company is and is not, what you have in common with your competitors and what do you have that is unique? If you see a weakness in their corporate design (such as an ugly website), this is also a place where you can make yourself look better. Also, is their target audience any different than yours?

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

No

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

      Pioneer of a new type of organic restaurants.  A place where you can always get a healthy, fresh snack.

Ex: We want this company to be seen as a place you can trust for high quality, custom skate parts.

Why is this important? This is something that you will have to portray in your corporate identity.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

Earthworm because we promote environmentally stability and living off of the land.

Why is this important? Your company may or may not benefit from a mascot. If it’s for children, a mascot character might be something to consider. But even if it’s for adults, the answer to this question might help generate ideas.

10) If your company/brand was a person, who would it be and why?

A 1920's farmer.  All natural, honest, hardworking, genuinely cares about his product.

Why is this important? A brand is perceived by consumers almost like a person who is representing your company. You trust them, communicate with them through advertisements and purchase, you can be disappointed in them, etc. The corporate identity is the face of that person.

11) If your company/brand was an object, what would it be?

A Blender

Why is this important: Might give you ideas.

12) If your customer was a cartoon character, who would it be?

Pop-eye

Why is this important? Cartoon characters have exaggerated characteristics.Identifying the general stereotype of your customers might help give you ideas.